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Wrapping up the Spring Semester

It has been an eventful spring semester. I had the privilege of teaching three different writing classes, and they were all rewarding and fun in their own way.

My first class, Writing for Engineers, was the class that I was most familiar with although it did present some challenges. Students learned how to write the following:

  • research reports,
  • proposals
  • failure analysis reports
  • and correspondence writing

For these courses, I really tried to focus on document design for reading efficiency and conciseness in writing. I’m sure my students were tired of me saying, “get to the point,” but to me, science writing should be readable and accessible.

In any case, I believe that students learned a lot here, and their feedback has been very positive.

My other class, Strategic Communications was a blast. Strat Comm is a writing class for students in advertising, marketing, and telecommunications. It focuses on teaching students how to create content for businesses and consumers.

I completed a lot of the work in this course, and students learned how to write,

  1. Placed-based advertising campaigns
  2. Native advertisements,
  3. Long and short form product placements

We even worked on creating a complete content marketing strategy campaigns for local businesses. This class was new to me, but I worked to emphasize reader/consumer-based writing. In the truest sense of the word, this is writing for your audience. Check out our blog.

Finally, I taught a more traditional first-year writing course. These are always a challenge because students, for the most part, would rather be somewhere else. Nevertheless, it worked out great.

Now, the semester is done. I am reflecting on what I did well and what I need to improve. I need to prep more practice activities for the Strat Comms class. Also, I liked that I gave class-time to writing and revising, but I found that students, in some cases, didn’t really write or revise during those periods. I will need to make some adjustments there.

I need to be much tougher on attendance and tardiness, which is a pet-peeve of mine anyway. Finally, I want to be able to help students more with the document design aspect of writing.

However, it’s time for finals, so here is to a great semester, and good luck on finals and the end-of-the-semester scramble.

blog, Writing

Spring Semester 2019

I’ve not paid much attention to my blog of late because I’ve been paying attention to my students. We are about 5 weeks into the semester here, and I’m still trying to get my bearings. However, even though I feel like I am trying to catch a speeding train, I’m having fun.

Funny how that works.

I am teaching a Strategic Communications course, and I love it. The course is geared towards young advertisers, public relations students, and marketers, and it is about studying, pitching, and writing narratives for various products, events, or ideas. The writing style, though, is different. It’s a different kind of storytelling, one that focuses on understanding the nature of branding and people’s response to brands. I’ve never taught a class like this before, but it is shaping up to be the most fun class of the semester.

My other two classes are Technical Writing for Engineers and a general education Rhetoric and Writing course. Tech Writing is always fun and challenging to teach because how do you make writing Usability Reports fun? It’s doable. You just have to be a little crazy.

The gen ed writing course is the one that I have the most experience teaching, and it is proving to be the most challenging. The main reason is that it is a required course. Most students don’t want to be there, and it shows. Since I don’t want to be one of those teachers who lecture, oblivious to their student’s engagement, I’m having to do a bit more work to get the students involved in their own experience.

Trials of a teacher…

How is your year going so far?

-K

blog, Uncategorized, Writing

It’s A New Semester

…And so far, things are going great. I could not sleep at all, so I am operating on less than 3 hours of sleep. I get to class and realize I have no dry-erase markers (ladies and gentlemen, the professor is unprepared for class!), so I run to the store to get some. Then, I get to class, and bring up my Canvas course page and — dun, dun, dun — it’s empty. I put all of the right content in the wrong class. I spent all week doing the wrong thing.

—sigh—

In any case, I have four classes I am teaching — two writing for engineers courses, one strategic communications (writing in advertising and public relations) course, and one traditional rhetoric, research, and writing course. I am excited about all of these course in their own way, but I am most excited about the strategic communications course because it is new. While I have done a bit of freelance copywriting (not much to write home about), it will be interesting to see what I can bring to this course and what I can learn from teaching it.

Onward and forward,

-K